Web
Site Marketing, Search
Engine Marketing, SEO
Who
needs it?
Web site marketing strategy is critical. There are now
billions of web pages on the internet, including those
of your competitors. How can you make your web site
stand out from the crowd to draw more visitors and prospects?
Well, first, people need to find your website.
Why invest thousands of dollars in your
web site if nobody can find it?
Search
Engine Marketing
The
majority of internet users find a website by using search
engines, such as Google. If you were building a
new store, like a shoe store or supermarket, you would
give serious thought to "location, location,
location!" Wouldn't you put your shop near
a busy intersection or shopping mall with lots of traffic?
Well, search engines are like giant malls, were people
go to find just about everything under the sun.
Of course, you want a
prime spot at this "mall" for your shop.
A prime location at Google would be on page one of the
search results for your product or service, such as
"running shoes". (The word or short
phrase typed into a search engine is called a keyword.)
About 50% of web searchers look beyond page
one, and only about 25% search beyond
page two. We can help you get listed on page one
or two of Google results for keywords describing your
business. In fact, that may just be how you found
this web site.
Search engine marketing
is all about using search engines to help people find
your web site. Search Engine Optimization or SEO
is the things that are done to your web site to make
it search engine friendly.
Web Site
Marketing Strategy
Typical
goals include: page 1 results on searches for your company
name, generating more sales leads, increased online
sales. People often don't remember a web address, so
you must have good visibility for searches
on your company name. This does
not happen automatically. How many website addresses
for companies do you recall?
Determining the best
keywords for your website
is critical. We call this keyword research. It's
not just a matter of which keyword phrases get the most
traffic. The keywords must be targeted, fit your business
and have an appropriate level of competition, so you
can achieve a listing on page one or two within a reasonable
time period. Keyword work for PPC is a bit different,
because one also must consider the bid price for each
keyword.
As a minimum, we strongly
suggest optimizing your home page
for your company name plus one or two related keywords.
It may also be productive to optimize additional web
pages.
Of course, the job isn't
finished when new visitors find your website listing
on page one or two of Google. Your listing must be concise
and attractive, so they click the link and go to your
site. Of course, your website needs to look professional,
be easy to navigate, and have compelling text and graphics.
Web traffic statistics is key to be able to understand
the sources of your leads and behavior of website visitors.
Of course, don't forget to budget for search engine
marketing to drive traffic to your site. See details
at right.
Our
Marketing Approach
We
rely upon proven, conservative methods which adhere
to guidelines by major search engines. That means no
hidden text, cloaking, link farms or other tricks which
might get you penalized or even banished from Google
or other search engines. See more
testimonials
from our web marketing and website design clients.
Why
Hire a Web Marketing Professional?
Yes,
you could do it yourself, if you have the time
to learn it and stay abreast of the latest changes.
However, many website owners find that their time is
better spent running their business and that hiring
a good web marketing firm is money well spent. An experienced
web professional can get your site off to a good start
and minimize the risk that you might accidentally use
methods which could get your website penalized
or banned by a major search engine. Perhaps the most
compelling reason is simply that it works! Google now
makes billions in profit from their highly popular Adwords
program. It's likely that you use search engines when
looking for a product online. Don't miss out. Call
now for a free consultation.
Professional Web Site
Designers • Website
Maintenance |
